People are always telling self-publishing authors who dream of making money writing, that that they need to hire professional editors to lift their stories up to a professional level. In most cases this is pure BS. I understand that the big publishers are laying off editors right and left, and that editors need jobs, but well, life is hard. The last thing a self-published author needs to do is to spend money on a professional editor. That money is more wisely spent elsewhere. Like in advertising.
Why? You ask. You did ask, didn’t you? Well, the simple reason is that it comes too late in the game to save the day, if the day needs saving. Editors in traditional publishing have hundreds of manuscripts to choose from. They, and the marketing department, can select from these hundreds, the ones with the greatest potential to sell a lot of copies. However, when a self-publishing author hires an editor, they must work with what that author has written, and by that time, the story's fate is already sealed. So, short of rewriting it, an editor isn’t likely going to make enough of a difference to change this fate.
To understand why this is, you have to go to the head of the production line. If an author is going to be commercially successful, they need to identify a market that has the potential to provide a profitable business for the writer. It doesn’t have to be the largest, but it needs to have a large enough pool of avid book buying readers to provide the potential for selling thousands of copies.
Having identified such a market, an author needs to study what exactly this audience expects in the books they buy. What are the tropes and story beats that all the best sellers in the genre serve up? What is the formula? This is discovered by reading, and studying the bestsellers with an eye to their similarities and structure. Once they have deciphered the formula, they then need to write to that formula, giving it their own distinctive variations, while making sure that readers get what they expect to get.
If an author has done their homework and understands their potential readers – and written a story that meets their expectations for both the story and the basic quality of writing – they shouldn’t need an editor to polish it further. The fact is that if one is writing for avid readers, the literary bar isn’t all that high. Potboilers sell, and always have. Avid readers are not discerning readers. They don’t have the time for being fussy.
I should mention here that we're talking about editing, not proofreading, which is something different. Some sort of proofreading to eliminate typos is a necessity. Polishing prose isn't, if the story meets the expected standard of the genre. Which, if the homework is done, it should.
Plus there are more pressing issues that need a self-publisher's money. The main one is getting readers to notice their books. What good does it do you if you have the perfect book but no one can find it? The money spent on editing is likely better spent on advertising and promotions, which are sad necessities in self-publishing world these days. Without advertising of some sort, one's chances of making more than pizza money in the trade is close to nil. So, in that respect, money spent on an editor is actually counter productive.
Don’t believe me?
Well next week I’m am going to use a concrete example of a professionally edited book that targeted at a relatively small market, namely, YA non-dystopian, non-post apocalyptic science fiction. It’s a market that even big traditional publishers have a hard time selling more than several thousand copies – at best. The book I’ll use is Kitra, by Marcus Gideon. Marcus draws the short straw because he is the most recent advocate of professional editing that I’ve come across. And he happened to provide some ballpark sales figures for his professionally edited book which we can use to get some insight into how much, or how little, professional editing drove sales of his book.
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