| A Self Portrait of An Author in the style of Van Gogh |
Art. I use the term very broadly: art is the product of a creative effort to bring something of one's own into the world.
Artist. This includes everyone who uses their creative talents, for example; painters, writers, composers, musicians, dancers, photographers, and a host of other creative endeavors. In this essay I am usually these terms referring to stories and writers.
Product. A product is an item offered for sale. In this essay, we are talking about a work of art, like a story, that is offered, or created for sale.
Amateur. While there are several definitions of amateur, the one I'll be using is that of someone who produces a work of art for the joy of the process and results, rather than for money. A pure amateur does not create to sell their work. However, I feel that an artist may still be considered an amateur, if their primary purpose is the creation of art even if it is offered for sale.
Professional. A professional is someone who works, or creates, for the purpose of making money, not necessarily someone who is proficient at what they do.
Right then.
I have always considered myself an artist. I work in inks, paints, and words, and have for the last seventy-some years. The evolution of my art has been a long and enjoyable journey. At several points in my life, I have attempted to sell my creative works for money, and so, perhaps for several years I could've been considered a professional artist, though not very successful one. However, for most of my life I have pursued art as an amateur. I still do so today.
In the case of painting. At the age of 42 I decided to get semi-serious at painting, and for some 11 years, I painted 30 to 40 watercolor paintings a year. At 53, I decided to give making a living as a professional artist a chance - a now or never sort of thing - and with enough money saved up to pay my room and board for a few years, I quit my day job to paint. I sold my paintings online, and over the course of 5 years or so, I grossed some $20K. I had the starving artist thing down pat.
However, this episode taught me some important lessons.
The first is that as a professional, you create for your customers, not for yourself. This is very basic, but what I discovered is that I didn't like doing that. For example, I quickly learned that watercolor paintings command much less money than oils, so that within months I had to start teaching myself how to paint in oils. I can still remember sitting in front of the easel muttering "I hate this. I hate this" But like it or not, I needed to master oils and later acrylics. I also felt that I needed to follow trends in art and decor, i.e. the "hot" colors. Fashion rules commercial art. Moreover, I found that my potential customers preferred realism over abstractness. As a result of I found myself painting pictures with the question "Will this sell?' always in mind. And well, realism wasn't, in my mind, my best work, and so, my best work wasn't getting out into the world. My dissatisfaction grew, and when the Great Recession took a bite out of my sales, I decided to wrap that endeavor up.
I took my experience in art and applied them to my writing. I would write like an amateur, which is to say, I'd tell the stories I wanted to tell in the way I wanted to tell them. Customer preferences would be considered. I'd not write stories that I thought might appeal to the mass market wanted, unless they appealed to me as well. However, , my experience in art had shown me that there is a market for all art, it is just a matter of how large and how hard it is to reach it.
Unlike art, which is complete in and of itself, the end product of stories are books, which have to be published. If I wanted to write books, which I did, not publishing is not an option.
Luckily, this being the 21st century, there is nothing in the process of producing and selling a book as an ebook, which requires money to change hands, so producing a book as a non-product product, as it where, i.e. a product that did not generate revenue is possible. There are two advantages to this approach; nothing is lost by selling it for free if you're not trying to make money in the first place, and second; it sells itself, which goes a long way towards solving the problem of finding a niche audience.
Thus, between ebooks and ebook stores, I could create art in the form of the stories I wanted to write, and still have some expectation of reaching an appreciative audience. Plus, I never had to ask myself, "Will it sell?"
This not to say that I entirely ignore "the market" when writing my books. It is simply not a major concern of mine. For example, The Bright Black Sea is my bestselling book, by far. So, back in 2019 or so, I decided to return to that "universe" using a younger version of a character that appeared in that book. These stories became my Nine Star Nebula Mystery/Adventures.
I have also come to realize that fantasy outsells science fiction, so I have steered away from science fiction to find other genres to at least label my books.
But sometimes I just don't care about what sells when writing a story. My Lorrian Novels, like Chateau Clare and Glencrow Summer are examples of this freedom. Though I pitch them in the blurb as cozy fantasy, they much closer to plain literary novels than most genre novels care to be. Sometimes this freedom to do something different, pays off. In my case, these books have found a good audience. They serve to illustrate that at mix of pure creativity with the widest possible (free) marketing can succeed, if making money is not your endgame.
I should add that I don't think there is anything at all wrong with using one's creative ability to make art for money. It is that in my case my tastes do not align with the mainstream, presenting me with a choice; do what sells, even if I don't like it, or do what I like, and don't expect it to sell in any great numbers. I chose the latter.
The bottom line, for me, is that there is art, a joy, and there is work, i.e. a job. Many, if most artists dream of making art their job. But if you do, you no longer have two things, joy and work. You just have a job.
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